6 Reasons Your Brand Photoshoot Location Matters

6 Reasons Your Brand Photoshoot Location Matters

Caitlin, Curator

Sept 8, 2023 - 4 min

Find ideas for your next brand photoshoot right here!

Do you already have gorgeous brand photos? Maybe you’re wondering if they’re actually working for your business or if it’s time for a refresh.

Or, are you questioning if brand photos really make a difference in your business?

Your business has a distinct brand identity that helps it stand out from others. This brand identity is made up of your logo, brand colors, messaging, and…you guessed it, your photos.

If you’re relying on free stock images or iPhone pictures for your images, you’re not showcasing your business at its best. And that impacts your audience’s perception of your business, your reputation, and your revenue.

Let’s face it, there are a lot of different marketing and branding tools to invest in. For many entrepreneurs, brand photos aren’t high on the list because they believe:

• They aren’t important

• They’re too expensive

• They won’t be used

• One photoshoot is enough

• A simple studio and headshot will work

But these beliefs miss the big picture about how your brand photos (and photoshoot location) make an impact on your business.

So, let’s talk about it!

6 Ways Your Brand Photoshoot (And Its Location) Makes A Difference In Your Business

When thinking about brand photos, you want to think about the entire process and what those images are saying about your business. This means considering the clothes you wear in your photos, the photography editing style, and, of course, the photoshoot location. 

A space that fits their creative direction and comes already prepared with decor. A space that offers not just one backdrop, but multiple rooms, backgrounds, and furniture. A space available for the exact time you need it for and managed by trusted, creative professionals.  

1. Your Brand Photos Create A Magnetic First Impression

So, if your dream client is scrolling through an endless Instagram feed will your imagery capture their attention? Unlikely, if your brand photos are generic or poorly taken.

But if you have high-quality, attention-grabbing images, they’ll make captivate your audience, stop their scrolling, and get them excited to learn more about your business.

2. Your Brand Photos Build Audience Awareness

But the truth is, building trust with your audience takes time.

Your brand photos help you establish that trust with your audience because you’ll become instantly known for a specific style or location. Whether your dream clients see you on Instagram, on your website, or on an 8-story tall billboard, they’ll start to know exactly who you are and what to expect from you.

This trust and awareness is the first step in building engaged and loyal fans for your business.

3. Your Photoshoot Location Provides Context About Your Brand

So, now that we know how important brand photos are to building audience trust, awareness, and loyalty…what’s next? Maybe you’re thinking you can just use a set of stock images to create content.

Sure, you could…but your brand photos describe your business. So, what do those basic, seen-before images say about your brand?

Imagine picking a unique, home studio as the location that perfectly fits your business and the work you do.

For example, an accountant could find a high-end home with a luxurious office that helps their clients imagine them working away during tax season. Or a home chef could find a bright and beautiful space (with a completely outfitted kitchen) to help their audience visualize celebrating over a delicious cooked meal.

4. YOUR PHOTOSHOOT LOCATION SUPPORTS YOUR BRAND IDENTITY

Reason #4 your brand photoshoot location matters overlaps with reason #3.

While your photoshoot location paints a picture of what you do in your day-to-day work…it does so much more! Your brand photos support your brand identity by recreating the atmosphere your brand conveys.

Bold, bright, and colorful? Coastal cowgirl chic? We’ve got you covered.

At Home Studio List, we have a variety of intentionally designed spaces to match your business needs and brand identity!

5. Your Brand Photos Create An Emotional Connection

So your brand photoshoot location showcases you in your zone of genius and supports your brand identity, but did you know it also helps you create an emotional connection with your audience?

When you feature you and your team in your marketing, your audience feels more comfortable working with you because they feel like they know you.

By taking your brand photos in a real home, you’re showing your audience that you’re a real person. You’re someone they understand, identify with, and connect with. (The personalized touches and props in Home Studio Listings help as well!).

6. Your Photoshoot Location Differentiates Your Brand 

Finally, your photoshoot location can help differentiate your brand from a sea of white traditional studio spaces.

Picking a beautifully styled home for your photoshoot location means you’ll have scroll-stopping images with unique details that entrance your audience and stand out from the crowd.

And who doesn’t want their business to stand out? After all, that’s how you draw more clients, customers, and revenue to your business!

Need Ideas For Your Next Photoshoot Location?

The first step in taking captivating brand photos is knowing your business, audience, and brand identity so you can find a location that perfectly suits you.

From there, it’s time to find a photographer who can capture the essence of your brand. (Need help here? We have a directory filled with talented photographers!)

And the final, most exciting, step is finding the right location for your brand photoshoot! All you need to do is start browsing Home Studio List spaces to find a home that fits your brand.

Go ahead and get started today!