Our 2023 Content Trend Predictions

Hello 2023! Each new year brings with it new trends and today, we’re sharing some noteworthy content trends to help boost your strategy and marketing efforts. 

Use Video

The push for video content is even greater this year as it “...accounts for 82% of all online traffic.”¹ Additionally, “90% of people say videos help them make purchasing decisions.”² That’s huge!

Be Authentic

Authenticity is key! According to a recent survey, 90% of consumers say “...authenticity is the deciding factor when choosing a particular brand.”³ Whether it’s through user generated content (UGC) or creating a more real, “lived-in” look, the less fabricated... the better!

Inclusivity, always.

A poll by Facebook showed that 54% of consumers didn’t feel represented in online advertising.⁴ Being clear in your marketing efforts on your company’s values, as well as being inclusive when selecting models for your shoot, will increase trust between you and your consumers.

Influencer Marketing

Here to stay and continuing to evolve, 89% of marketers who currently use influencers will continue to do so or increase their spending in 2023 and 17% of marketers are planning to invest in this marketing tactic for the first time.⁵

Bonus tip: Don’t underestimate micro-influencers - they’re known for having incredibly loyal followers and strong engagement.

AI & Automation

From popular editing tools like Grammarly to conversational natural language processors like ChatGPT, companies of all sizes and industries are embracing AI tools to save time while creating copy and content.

Which trends are you going to apply to your marketing strategy this year?